‘The Magic Wallpaper’ Of Castorama Comes To Life And Turns Into A Storyteller
Castorama and TBWA\Paris have launched an interactive wallpaper that tells stories, with the intention to help create family moments at home.

The innovative wallpaper features 10 characters imagined and designed by TBWA\Paris. Each of the printed characters is a digital marker and, once they are scanned into a dedicated app, they tell stories. It's also possible to scan two characters at a time to see them interact and discover their common history. In all, there are 55 five-minute stories available.