When the sun goes down, McDonald’s doors are open
They say Bangkok comes alive at night. It has everything for everyone. The party animals, the shoppers, the merry makers, the lovers, the worshippers, the pleasure seekers, the creatures of the night and the graveyard-shift workers.

The city pulsates with its lights, action, liveliness and raunchiness. And, in all this, McDonald’s is more than a fast-food joint. It is the place to wind down, chill, hang out with friends, take a break or even a sanctuary for the creatures of the night or the graveyard-shift workers. So when the sun goes down and the lights come on, McDonald’s doors are open and ready to welcome everyone through the night.

Based on this concept, TBWA\Thailand created an online film and a unique photography series used for print and outdoor.

Awards

2016 Cannes - Silver Lion Campaign | Print & Publishing | Photography

2016 Cannes - Silver Lion Campaign| Print & Publishing | Art Direction

2016 Cannes - Silver Lion Campaign | Outdoor | Retail, e-Commerce, Restaurants & Fast Food Chains

2016 Cannes - Bronze Lion Campaign | Print & Publishing | Restaurants & Fast Food Chains

2016 Spikes - Gold Campaign | Print & Publishing | Retail, E-Commerce, Restaurants

2016 Spikes - Gold Campaign | Print & Outdoor Craft | Photography

2016 Spikes - Silver Campaign | Print & Outdoor Craft | Art Direction

2016 Spikes - Shortlist | Outdoor | Retail, E-Commerce, Restaurants

2016 Spikes - Shortlist | Outdoor | Live Advertising

2016 Clio Awards - Gold | Print Technique | Photography

2016 Clio Awards - Silver | Print | Print

2016 Clio Awards - Bronze | Out of Home | Poster

2016 Clio Awards - Bronze | Print Technique | Art Direction

2016 LIA Awards – Gold | Print

2016 LIA Awards – Silver | Print

2016 Ad Stars ­– Gold, Silver, Bronze

2016 AdMan Thailand – Silver

2017 D&AD - Wood Pencil | Crafts for Advertising | Photography for Advertising

2017 D&AD - Graphite Pencil | Press Advertising | Press Advertising (National)

2017 One Show - Silver | Print & Outdoor | Photography

2017 One Show - 4 Bronze | Print & Outdoor | Magazine & Posters

2017 One Show - 4 Merit | Print & Outdoor | Art Direction, Posters & Magazine

Share