Tom is one of the key architects who transformed TBWA from a great independent creative shop into one of the most effective networks in the world, and he is determined to make TBWA one of the 10 most creative companies in the world — not just in the field of advertising, but among all companies. Under his leadership TBWA has expanded relationships with existing clients like ABSOLUT, McDonald’s and Nissan, and grown the client roster with new clients, including Visa, Gatorade and Pepsi.
Tom began his career in 1978 at Mathieu, Gerfen & Bresner, working on the U.S. launches of Perrier and Moosehead beer. In 1983, he met Jay Chiat and discovered his passion for developing big ideas that could literally change the world. He worked at Chiat\Day both in New York and Los Angeles, leading the General Electric, Pizza Hut and Miller Brewing accounts. In 1989, Tom helped found Weiss, Whitten, Carroll, Stagliano, whose clients included Guinness Import Company, Citibank and Rossignol. In 1995, Tom moved to MVBMS, where he was the partner responsible for Dunkin’ Donuts, Evian, OppenheimerFunds and Universal Studios.
Tom returned to TBWA in 1999 as President of the Los Angeles office. In April 2001, he took on additional responsibilities as President Americas, overseeing network operations in North and South America. In 2002, Tom moved back to New York to concentrate on his new role.
He was promoted to Vice Chairman of TBWA\Worldwide in 2004 and President in 2006, and named President and CEO in 2007.
Tom was named "2008 Executive of the Year" by Advertising Age magazine. “The person who best embodied the spirit of leadership in the agency business is Tom Carroll,” AdAge declared, going on to say that he is “fit to run a relevant-as-it-gets global network.” And: “What really set Tom apart last year was his commitment to improving the ad business when so many of his peers were afraid to do so.”
In addition to his TBWA responsibilities, Tom also serves on the board of the American Association of Advertising Agencies (4A’s) and the Ad Council.