Sue Lee

Managing Director, TBWA\Digital Arts Network Korea

Sue Lee is a digital marketing communication specialist with over 22 years of experience working across some of the world’s most valuable brands, including; Coca-Cola, Nestlé, General Motors, Procter & Gamble and Samsung Electronics.


Beginning her career as media and advertising manager of Coca-Cola Company Korea, Sue went on to co-found her own independent digital agency in Korea. Under Sue’s impressive leadership and management, the agency grew to become one Korea’s leading digital agencies, developing digital communications for clients including; Johnson & Johnson, Yahoo, Samsung Fire and Marine Insurance, LG Electronics, Kellogg’s, InBev (Oriental Brewery), Johnson & Johnson Vision Care, and many other brands.


In 2013, Sue Lee became the business lead for General Motors Korea a role she held for three years while at Commonwealth// McCann Korea. During this time, under Sue’s leadership, General Motors created some of their most successful communications establishing the brand firmly within the competitive Korean car market.


Throughout the course of her career, Sue has gained in depth experience across a range of categories including; FMCG (Coca-Cola, Nestle, Kellogg, J&J, Perfetti Van Melle), Automotive (GM, Jaguar, Land Rover) Finance (HSBC, Samsung Fire, Cigna, Etrade) Beauty (SK II, Biotherm, Elizabeth Arden) Telecommunication and Digital devices (Sony, Cannon, LG Telecom).


And has shared her experience on various speaking platforms and her work has been recognised at Korea Internet Marketing Award, Korea Advertising Award, Webby Awards and Effie Award.