Sami Salmenkivi

Global Director of Strategy, TBWA\Worldwide

Sami Salmenkivi is an innovative strategic thinker, operating at the intersections of business and marketing, communications and design. Prior to joining TBWA\, Sami co-founded a suite of companies, including a gaming studio with an international #1 word game Paper Fruits, and Skyr Finland Ltd, a fast-moving consumer goods company that imports, distributes and markets a traditional Icelandic yogurt. Sami also worked as Head of US Operations at What? Watch, a Swiss-style smartwatch brand that launched in New York in 2015. Before setting up his own companies, Sami was a Planning Director at TBWA\Helsinki, where he lead digital strategy and planning. He has worked with several blue-chip clients, including Adidas, Accenture, McDonald’s, Columbia Sportswear, Nokia, Ernst&Young, and Audi.