Renata Serafim

Chief Strategy Officer, Lew'Lara\TBWA

Graduated from the School of Communication and Arts, USP (Universidade de São Paulo), with a degreein Advertising. With 20 years of experience, she worked with important national and global brands such as Skol, P&G, Santander, TIM, NET, Claro, Ipiranga and Honda. Register passes in big agencies like F/Nazca S&S, Leo Burnett, NeogamaBBH and Talent Marcel. Renata has accumulated 4 Effie Awards of integrated campaign, being 1 silver for TIM, 3 silver (2 for NET and 1 for Ipiranga) and 1 Grand Effie with the work for Ipiranga. 


She was elected Planning Professional of the year 2013 in the Caboré Prize. Participated as a speaker in several events, such as Proxxima. Additionally, she composed jury prizes such as Effie and The Festival of Media Global Awards, where the best integrated digital media strategies were elected in 2014. Today, Renata is the CSO at Lew'Lara\TBWA, which she joined in 2017.