Asia Creative President & Greater China President, TBWA\Asia
Having been based in China for almost 12 years, Nils is a highly recognised creative veteran in Chinese advertising.
In 2015 Nils re-joined thriving TBWA as president and chief creative officer TBWA\Greater China, and in 2016 Nils became Asia creative president, TBWA\Asia. In recognition of his contribution to TBWA\Asia’s creative resurgence, Campaign Asia named Nils ‘Regional Creative of the Year’, having received recognition as Greater China’s ‘Creative of the Year’ in 2014 and 2015 by the same publication.
Originally a member of the British Olympic fencing squad, Nils studied graphics before being offered a place at the Royal College of Art.
Having begun his career in London as a designer, Nils moved on to creating award-winning advertising campaigns for the likes of Land Rover, Ford, The Royal Mail, Woolworths and ING Barings.
In 2001, Nils moved to Tokyo, as executive creative director TBWA\ Japan, continuing to create highly awarded work on brands such as Adidas, Chivas and Nissan. He then moved to Beijing, as Greater China executive creative director at Ogilvy, which subsequently became one of the most awarded agency groups in the world and the first Chinese agency to win a D&AD Yellow Pencil.
Nils later joined Y&R president and chief creative officer, Y&R China, where he was responsible for an astonishing creative resurgence within the agency, guiding them to become the most awarded agency in the country at Cannes Lions for two consecutive years, and earning them Campaign Asia’s 2014 ‘China Creative Agency of the Year’.
Nils is based out of the TBWA\ Shanghai office.