Natalie Gruis

Head of Strategy Planning, TBWA\Group Singapore

In a fourteen-year career in Asia Pacific, Natalie has worked in Australia, Vietnam, Cambodia, Laos, Thailand, Malaysia, Philippines, Indonesia and now Singapore, leading strategy for internationally renowned clients, transforming consumer insights into highly relevant creative solutions.  


Her passion lies in identifying opportunities to engage consumers through great brand stories and experiences — to grow businesses and build brands at the speed of culture.


She has led global and regional campaigns in multiple markets, developing ground up engagement platforms for brands with a passion to identify opportunities that engage consumers. Natalie has built a brand portfolio across a broad range of categories including FMCG, beauty, alcohol, telecommunications, technology, travel and retail.


At TBWA\ she leads and inspires all strategic thinking in the agency as the regional hub for Asia, developing the TBWA\Group’s creative approach to strategy in Singapore, and bringing consumer insights and strategic rigor to creative output.


She is responsible for the strategic planning for the group, including NTUC FairPrice and NTUC Enterprises, Energizer, Abbott, Airbnb, Mondelēz, ANZ and Michelin, and is part of the Disruption® leadership for the network, globally.