Julia Porter Plowman

Managing Director, MAL\FOR GOOD

Julia is the definition of change-maker. She sets Media Arts Lab\FOR GOOD’s vision, taking brands into new, unchartered depths of social and cultural relevance, authenticity and activation. She created world famous, award-winning campaigns for Nike, Microsoft, Coca-Cola, Old Spice, Electronic Arts and Audi while at Wieden + Kennedy in Portland, Amsterdam, and Tokyo. A decade ago, she shifted to pursue a career in social purpose and innovation, starting with the Nike Foundation, where she helped launched The Girl Effect, promoting investment in adolescent girls in the developing world to break cyclical poverty. After Nike, Julia’s trajectory led from Chief Operating Officer of the women’s leadership non-profit World Pulse to Managing Director of the social innovation design startup Context Partners, working closely with consumer brands and foundations including the Vulcan, John D. Rockefeller Foundation, David and Lucille Packard Foundation, Walton Foundation, the Knight Foundation and Ecotrust. Before joining MFG, Julia was Director of Integration and Communications at Providence Health & Services, the third-largest not-for-profit health system in the country. Julia's superpower is her heart, and her optimism. She cares deeply about people, bringing out their best and bringing communities together to make a difference.


Julia graduated from Wellesley College where she was Senior Class President. She serves on the Board of Directors for The International School and Sseko Designs. She lives with her husband, two children and a guinea pig. She likes to rock out at family discos, host pirate dinners and call the Razorbacks.