Jose Alberto Teran

President, TBWA\Teran

Born in Mexico City, José Alberto received his Bachelor of Arts in Business Administration at the ITAM, and a degree in Political Science at UCLA. He worked for two years in banking and in 1978 he started his career at Terán Publicidad in Account Services.

In 1988, he was named General Director of TERAN - the agency founded by his father in 1947 - where his vision and leadership have been the driving force behind the success of the agency.  In 1995 Terán became part of the TBWA global network and TERAN\TBWA was born.  This year they are celebrating 68 years of relationship with their founding client El Palacio de Hierro.


In 2007 José Alberto was named President of TERAN\TBWA, which handles top brands like Apple, Bachoco, BBVA Bancomer, Cerveza Modelo, Domino´s, El Palacio de Hierro, GNP, Henkel, Herradura, Jack Daniel´s, Nissan, Quaker State, Sigma Alimentos and Volaris, among others.


By the end of 2009, his keen vision for the future of the industry led him to create GRUPO NARET, the leading integrated communications group in Mexico.


In 1995 and 2000 and again in 2007, José Alberto served as President of the Mexican Association of Advertising Agencies (AMAP) and Vice President of the National Advertising Council (CNP). In 1998, he was part of the Jury of the Cannes Lions Festival, and during 1999 he was a member of the Self Regulatory Advertising Council (CONAR). In 2000 he founded the EFFIE Awards in México, sponsored by the American Marketing Association. Until 2010 and for five consecutive years he was the President of the Organization Committee for EFFIE Awards México.


He is an active participant at various forums and frequent guest at top-level conferences about creativity and business.


He has been married to Graciela for 36 years and has two sons and one daughter: José Alberto, Alejandra and Andrés and has 5 grandchildren: Juan Pablo, Isabel, Maria, Jorge and Paloma. 

He loves to travel and he is a long distance runner.