Joanne Lao

Chief Executive Officer, TBWA\Greater China

Joanne has been with TBWA Group for 18 years. As Chief Executive Officer, Joanne is responsible for leading the day-to-day running of TBWA offices across Greater China.


Prior to being named CEO, Joanne was Managing Director of TBWA\Hong Kong, driving growth and performance, as well as leading key network and local clients.


She built TBWA\Hong Kong to become a consistently top-ranked creative and digital agency, known for its strategic thinking, strong integration and digital innovation.


Before landing at TBWA\Hong Kong, Joanne spent seven years with the TBWA Group in Singapore in brand leadership and business development roles.


Prior to joining the creative industry, Joanne worked for Hyatt International and Banyan Tree Hotels & Resorts in senior marketing communication roles across Hong Kong, Macau, Thailand and Singapore.


Born in Macau, Joanne grew up living between Asia and Australia.