Hristos Varouhas

Global Chief Strategy Officer, TBWA\Media Arts Lab

Hristos, affectionately known as “H,” has been with the TBWA family for over 8 years.


H spearheads TBWA\Media Arts Lab's multi-disciplined, global planning team, focused on Apple.


H is a big-picture thinker that loves crafting holistic brand strategies; ones that help galvanize staff, drive business growth and deliver world-class Comms.


To craft such strategies, H assembles and guides teams of inquisitive minds that understand people and their behavior; technology’s role in their lives; and the cultural canvas that brands aim to credibly participate in while being true to themselves. 


H has a wealth of experience across leader and challenger brands in industries including Financial Services, Tech, Retail, Telco, Tourism and FMCG. He has delivered extraordinarily effective work for many clients, as evidenced by numerous gold Effies, WARC 100 and Cannes Creative and Effectiveness Lions.


Prior to TBWA\Media Arts Lab, H held executive planning positions at independent and network agencies in Australia, where he started his career in research for TNS.


Outside of work, H enjoys ocean swimming and tending to the family’s veggie patch with his two young daughters, who love holidaying in new places.