Aaron Cowie

Chief Executive Officer, TBWA\ Malaysia Group

Aaron has been in the Advertising & Communication industry for more than 25 years. He studied Law and Political Science in the UK, but discovered after graduating that his true passion was for advertising and brands. He has a keen interest in the future of the advertising industry, particularly with the growth of technology and digital.


Prior to joining TBWA\ Malaysia in 2006, he worked in Account Management and Strategic Planning at Ogilvy and subsequently Publicis. His experience covers Advertising, Strategy and Marketing Communication, working with local and multinational clients in Malaysia and South East Asia. Clients and brands that he has worked on include Nestle, Guinness, Shell, Caltex, Renault, Proton Cars, Standard Chartered Bank, Panasonic, Tourism Malaysia, Sarawak Tourism Board, DiGi (Telenor) Telecommunications amongst others.


Aaron is actively involved in the industry and he is Vice-President of the Malaysia 4As. He is also the Organizing Chairman for the EFFIE Awards Malaysia 2016 & 2017, and was Jury Leader for the EFFIE Awards 2015.