Whybin\TBWA New Zealand Appointed Lead Creative Agency for Bell Tea
AUCKLAND, NEW ZEALAND – Wednesday June 12, 2013 – Bell Tea & Coffee Company today appointed Whybin\TBWA New Zealand as its new creative and strategic agency for its stable of Bell Tea brands following a competitive pitch.
Whybin\TBWA New Zealand will be responsible for the whole of the Bell branded tea portfolio, which includes Bell Original as well as Kenya Bold, Finest Ceylon, and Zesty Green.
Michaela Dumper, Marketing Director for Bell Tea & Coffee Company, commented: Following an extensive search process we are delighted to form a partnership with Whybin\TBWA NZ as our integrated communications agency. Their strong thinking, brilliant teamwork and creativity really stood out. We are excited about working with them on our plans.”
Todd Mcleay, CEO Whybin\TBWA New Zealand, said: “Bell Tea is an iconic Kiwi brand that has been a part of our natural heritage for over a hundred years. We are very excited and honoured to be able to continue that story.”
The appointment is effective immediately.