MELBOURNE, AUSTRALIA – Friday April 25, 2014 – The Nissan GT-R is the most exciting vehicle in Nissan's line up. It enjoys a cult following and its incredible performance has earned its respect amongst the motoring community worldwide.
The 2014 GT-R does an incredible 0-60mph (0-100km/h) in just 2.7 seconds. That’s very fast. But just, how fast?
Whybin\TBWA Melbourne created a print campaign to give the audience a new perspective on speed and on the Nissan GT-R. Simple, everyday actions like signing your name, typing on a computer, or singing a well-known song became a visual comparison to show just how quick 2.7 seconds actually is.
The campaign comprises of three executions.