In 2012, Anadolu Efes made a surprise for its fans to show how strongly they are tied up to each other. The basketball players sang the famous rock group Duman’s song “Senden Daha Guzel” for its fans. The film produced by TBWA\ISTANBUL in 2012, has been one of the most talked about and watched commercials of the year.
fans of the club were very pleased about this gesture and as a reply to the
team they came up with an idea, which will likely make a mark as the most
talked about idea of 2013. This time, with a grand project from TBWA\ISTANBUL,
the fans made a very big and emotional surprise for Anadolu Efes Sports Club.
The surprise started with a fake concert invitation to the players. They announced the location of the concert and that it will be a charity event. The flyers and posters of the concert were also prepared. The players waited for a while in the lounge, than they were seated in the area that was reserved for them and the concert finally began. Few seconds after the second song, one of the viewers stood up and started singing “Senden Daha Guzel” accompanying the orchestra. Then another one stood up, then another one and finally everyone in the concert hall started to sing “Senden Daha Guzel” all together.
TBWA\ISTANBUL kept the operation as a secret till the end. There were 750 people in the project team and they worked for over two months. 145 people were in the base operation and 540 people were acting on the set. There were 4 cameras, 11 digital cameras, 1 alexa, 2 go-pro cam and 1 dom camera on the set. There were minimum amount of cameras out in the open in the concert hall in order to keep the integrity and the realistic feeling of the event. Some cameras were kept hidden in the speakers. The production team guided the cameras from the live broadcast van. The clothes of the viewers were specially designed so that they can be taken off within seconds to expose the jerseys that they wore underneath.The film of this sensitive operation was created all from live footage. The director was Gurkan Kurtkaya and the production company was SODA Film. Omer Ahunbay made the orchestra version of Duman’s song “Senden Daha Guzel” which was played live by Sion orchestra.