New social media campaign for Standard Chartered tracks an epic Mount Everest quest
SINGAPORE – Friday May 10, 2013 – Standard Chartered Bank is going to great lengths to test its Breeze mobile banking apps, and in doing so, aims to climb into the Guinness Book of World Records.
To mark the 60th anniversary of Sir Edmund Hillary and Sherpa Tenzing Norgay’s historic achievement, the bank is sending its mobile banking apps to the summit of Mount Everest with two intrepid explorers, Horacio Cunietti and Horacio Galanti.
This unique Himalayan expedition aims to prove that banking is, quite literally, possible anywhere, anytime with Standard Chartered Breeze.
Integral to the expedition is a four-week-long ‘Above & Beyond’ social media campaign developed by TBWA’s Digital Arts Network (DAN) aimed at creating an engaging and interactive experience for users to track the two Horacios progress from Hong Kong to the top of Mount Everest.
“A specially created campaign blog, as well as regular posts on Facebook and Twitter, will bring to life the story of this epic journey to the top of Mount Everest and to be a part of history as the two mountaineers attempt to set a new world record while demonstrating the sophistication of Standard Chartered Breeze,” said Tuomas Peltoniemi, DAN Singapore’s Head of Digital.
“At Standard Chartered and with Breeze we are committed to pushing the boundaries of great experiences in banking. We wish the two Horacios the best of luck on their epic journey to the summit of Mount Everest as we attempt to make the world’s highest banking transactions. Here’s to going ‘#AboveandBeyond’!” said Aman Narain, Standard Chartered’s Group Head of Digital Banking.
“On behalf of Standard Chartered, I commend them for their indelible spirit of courage and determination to touch the top of the world. This expedition will see two remarkable individuals do extraordinary things through their efforts to improve the environment on Mount Everest and also harness the power of mobile technology to prove that banking can be a Breeze even on the highest mountain on earth,” Ashley Veasey, Standard Chartered’s CIO Hong Kong, added.
Standard Chartered Breeze suite of mobile banking and lifestyle apps enable users to bank on-the-go by providing transaction freedom and convenience on smartphones. Users can check their account balance, send cheques, trade shares, make payments, enjoy dining and shopping deals and also find a new home using Standard Chartered Breeze apps.
The ‘Above & Beyond’ campaign is an extension of Standard Chartered Bank’s ‘Here for Good’ brand promise. On their descent from the mountain, the two Horacios will aim to remove up to 400 pounds (approximately 181kg) of debris and about 50 oxygen cylinders left behind by decades of other Everest expeditions.
Find out more about our mountaineers and follow the progress of this epic journey to the summit of Mount Everest:
• Blog: Breeze.standardchartered.com
• Facebook: www.Facebook.com/standardchartered