Sproule joins Digital Arts Network from AKQA
New York, February 27, 2013 – TBWA’s Digital Arts Network today announced the appointment of Stuart Sproule as president, charged with overseeing worldwide operations and growing global digital accounts.
Sproule joins Digital Arts Network from AKQA, where most recently he headed up International Operations and Talent. Previously, he served as the managing director of AKQA’s San Francisco office for seven years, and its Shanghai office for five years. While at AKQA, Sproule worked with clients including Target, Visa, Verizon, Unilever and Charles Schwab.
“I’m incredibly excited to be joining TBWA’s Digital Arts Network, especially at this time; to take it from its launch phase, during which local offices have successfully established themselves digitally in market, to now take Digital Arts Network to the next important stage, its global evolution,” commented Sproule on his new appointment.
“Stuart is as good and experienced as it gets. He has strong operational skills, proven client leadership and true global understanding. Stuart has the ideal profile to take Digital Arts Network from a promising start to the next level. We couldn't be more excited,” said Emmanuel André, Chief Operating Officer of TBWA Worldwide.
Sproule joins Digital Arts Network on March 1 and will be based in New York.
TBWA’s Digital Arts Network was launched in June 2012 as the unification of TBWA’s existing digital entities under one brand. Since its formation, Digital Arts Network has successfully rolled out in 18 TBWA markets across six continents and today comprises over 700 people. Since the launch, all offices have experienced new business wins and organic growth from existing clients – both independently and as part of an integrated TBWA offering. Some highlights include: in Singapore, Digital Arts Network was named Campaign magazine’s Digital Agency of the Year 2012 and in Mexico, Merca2.0 magazine named Digital Arts Network Agency of the Year. Campaigns have launched in the past six months around the network for clients including adidas, McDonald’s, New Zealand Tourism, Nissan, OPI Nails and The GRAMMY Awards, among others. Digital Arts Network Dubai continued to pick up the top awards at all major shows for the Red Tomato “Push For Hunger” idea.