For the launch of its new commercial offer « Instants V. », Events & Train Tickets, the French railway company Voyages-sncf.com teams up with TBWA\Paris for a digital film, extra-large in surprise & emotion.
What would be your reaction if you could assist to a live Opera in the streets orchestrated by a 700-kilo (1,500 lbs) silicon mouth?
On April, 8th and 9th, Voyages-sncf.com and TBWA\Paris created a surprising sight in the streets of Paris by inviting the pedestrians to be the closest they've even been to their passions.
They could hear the famous Ave Maria sang from a 700 kilo (1,500 lbs) silicon mouth, take a shower with a 4 square meter (43 sq.ft) inked rubgyman, peek under Marilyn’s 70-meter (300ft) long skirt, or transform a bus shelter into a night club by touching a funk singer's torso.
These many surprising, fun and unusual situations took life under the very eyes of surprised pedestrians, and triggered very strong reactions.
The originality of the event is based on an exclusive installation constituted of 4 interactive larger-than-life outdoors posters, created by Jérémy Burette-Caravita, a famous cinema FX maker, with over a ton of silicone (2,200 lbs).
The film of the experience, directed by Gaël Leforestier, will be launched on Youtube on May, 6th.