TBWA\ISTANBUL was announced “Agency of the Year” in Turkey by Ad Age MediaCat based on Nielsen’s 2013 the Biggest Agencies Data, Ad*Watch Research conducted using Ipsos’ recall, likeability and WOM scores, 2013 new business acquisitions, award successes and doing brave, creative work.
With work like Anadolu Efes “Stunning Surprise,” Akbank “Opposite Twins” campaign, Artema “Turn on-Turn off” series, Hurriyet Benim (Freedom is Mine) project that brought together people from all walks of life, Avea communication going on non-stop, Beko commercials aired in 60 different countries and AdLove project, which was a first in the world, TBWA\ISTANBUL was the creative agency with most work in 2013.
The agency added many big brands, like Akbank, Artema, Kanal D, Hurriyet, Radikal, Selpak, Aquafresh, Tamek and Ulker Biskrem International to its portfolio in 2013. Starting with Beko, the agency developed significantly in terms of international brand management and was named the 10th most effective agency worldwide and 2nd most effective agency in Europe according to the Effie Index. The agency closed the year with 9 first place awards and the Media Grand Prize at Felis, 12 Crystal Apple Awards and 9 awards at the Turkish Effies among other successes at Cannes, Epica, One Show and Golden Drum.