THIS YEAR KAZUAKI IS THE ONLY PERSON BASED IN ASIA TO RECEIVE THIS HONOUR
[TOKYO. TUESDAY MARCH 21, 2017] Advertising Age has included TBWA\HAKUHODO’s Kazuaki Kuribayashi on its prestigious global list, 40 under 40, which recognises the high achievements of individuals working across the industry. Kazuaki is just 29.
Kazuaki is well-known within the Japanese industry as the “Buzz Machine”, a title earned for his innate ability to identify cultural trends and insights around the internet, then translating this knowledge into breakthrough ideas for clients, creating both impact and buzz.
“Buzz Machine’s” most recognisable work includes; Nissan’s Intelligent Parking Chair - an office chair that automatically resets to its original position, at the sound of hands clapping. The idea enabled Nissan’s complex car parking technology to be easily understood by the millions on social media.
Kuribayashi also developed “Knock Knock Cats” a CSR-focused project for Nissan after following conversations on social media about cats dying when seeking shelter from the cold near the car engines. The campaign was so successful it even engaged Nissan's competitors.
Kuribayashi also contributed to the agency’s award winning work, GIGA SELFIE and Native Mobile Music Video.
Kazuaki Kuribayashi joined Hakuhodo in 2011, as a social media specialist and planner, and then joined TBWA\HAKUHODO in 2014. Using a monitoring tool, Kazuaki analyses over 30,000 videos annually and developed “Buzz Acupuncture Points”, a principle that can be used across various platforms.
Through the application of his own theory, “Buzz Acupuncture Points,” he forensically observes conversations on social media and identifies what specific aspects will create buzz for our clients. His passion and insights for buzz has led the agency in winning numerous awards including Gold Lion, Spikes Asia Grand Prix and Ad Stars Grand Prix. In 2016 Kazuaki was named Japan\Korea Young Achiever of the Year, by Campaign Magazine Asia.
Kazuaki shares his knowledge and contributes to the industry through various activities such as writing columns for the media and speaking at conferences, events and seminars.
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TBWA\Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as AUDITOIRE, BEING, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include Accenture, adidas, Apple, Energizer, Gatorade, GSK, Henkel, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby’s and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.
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