SHANGHAI, CHINA – Tuesday February 25, 2014 – As part of its global talent initiative, TBWA\Greater China is kicking off the Year of the Horse with its first Young Bloods program.
Young Bloods is a fully immersive creative competition whereby successful candidates work alongside members of the agency’s creative department on client briefs, with the ultimate reward of one candidate being offered a permanent role within the agency.
“I had the fortunate opportunity to launch the Young Bloods program in Vietnam before relocating to Shanghai and it was extremely successful in developing talent,” said Patrick Tom, Group Creative Director at TBWA\Shanghai. “I can’t think of a better on-the-job training experience for young creatives.”
The program was first introduced at TBWA\Chiat\Day in 2001, and is the brainchild of TBWA’s Worldwide Creative Director, John Hunt. “The program is special because it’s not an internship,” said Hunt. “The idea is so bloody simple – we just drown the talent with creative opportunity to do real work. It’s the only way to inspire and nurture the best young talent available.”
“The Young Bloods release a lot of energy throughout the agency as well as offer a fresh perspective on our client’s brands. Often we learn as much from them, as they learn from us,” Hunt added.
The agency began the recruiting process at the end of 2013 and worked closely with The One Club in China to review potential candidates. To introduce the program, TBWA partnered with P.I.G. China to create an online film and enlisted Oscar nominated Director of Photography, Gary Waller.
The film can be seen here: youtu.be/i7LUumwWZOU
Submissions to the program were received from all over China and resulted in the final selection of three talented young creatives: Jing Li, Xujia Niu and Guo Giang.
The next round of submissions will begin in September 2014. To find out more, please visit:tbwa.com.cn/young-bloods