As the world's leading sports fuel company, Gatorade continues to expand their global football presence as the official sports fuel partner of FC Barcelona, Arsenal FC, Liverpool FC, Juventus FC and more than 55 international football clubs around the world. In addition to these club partnerships, Gatorade recently announced a renewed partnership with Lionel Messi and addition of James Rodriguez.
To coincide with the recent signings, Gatorade and TBWA\Chiat\Day LA unveiled a new campaign that includes some of the biggest names in global football and establishes a clear identity within the sport by creating an inextricable link between Gatorade and the ‘beautiful game.
The 90-second digital commercial titled “The Formula to Unleash,” launches today, May 4, and takes the viewer on a journey starting with beautiful on-field performances and zooming into various club crests to enter a metaphorical world showcasing the role Gatorade plays to fuel players from within and help them achieve peak performance.
Additionally, Gatorade will debut a broadcast commercial titled “Fuel the Fire” on May 11 featuring Messi, Rodriguez and an amateur athlete.
The videos also feature the track, titled “Addicted To A Memory” feat. Bahari created by multi-platinum, GRAMMY® award-winning artist, Zedd