TBWA\Berlin develops campaign film for ONE
Berlin (April 10, 2013) – TBWA\Berlin supports the lobby and campaign organization ONE in its German campaign during the federal elections in autumn of 2013. The campaign „Ich schaue hin!“ („I don’t look the other way!“) aims at firmly placing the discussion about fighting extreme poverty on the political agenda during the time leading up to the elections. ONE’s campaign starts with the launch of the campaign film and a visit by Bono, co-founder of ONE, to Angela Merkel on April 8 in Berlin, together with ONE Youth Ambassadors.
The film conveys the basic idea of the campaign: Take a closer look, don’t just look at your own world, but notice the positive change that has already been achieved. Look at the success we are able to reach if we all take action together.
TBWA\Berlin developed the creative idea of the “open eyes”. In the months leading up to the elections, other measures will also be implemented that build upon the main idea and stage it in classic and digital media as well as in public places.
Jeff Davidoff, Global Chief Marketing Officer ONE: “Working with TBWA\Berlin is a pleasure. They provide good and quick results and have the right team spirit. Like true partners they developed the campaign with us on an equal footing. And the quality of the creative work proves the quality of our relationship.”
Jason Schragger, Executive Creative Director TBWA\Berlin: “I am happy about the cooperation with ONE. We believe in ONE’s mission to put an end to extreme poverty in the world. We have found a positive and iconic way of addressing poverty and politics. Our appeal is: Take a closer look and see to it that promises are kept.”
The film’s voice-over is spoken by the actress, singer and long-time ONE supporter Anna Loos. The 90-second version can be seen on the organization’s website, www.one.org/de. In the coming months it will be made available to the public through several channels.
ONE is a lobby and campaign organization fighting against extreme poverty and avoidable diseases, especially in Africa. ONE generates publicity and thus puts pressure on political decision-makers to support intelligent and efficient legal regulations and programs. Such programs save lives and give people a better future. ONE acts independently and above party lines. The organization cooperates closely with African activists and decision-makers.
TBWA\Berlin is an agency of TBWA\Germany and belongs to the network TBWA Worldwide, which is among the top 10 worldwide advertising agencies. In 2010, Advertising Age recognized TBWA as the “Best International Network of the Decade,” and Fast Company ranked TBWA 24th in its 2009 list of the 50 most innovative companies worldwide. TBWA works for clients such as, among others, Absolut, adidas, Apple, Henkel and Nissan.