New York August 27, 2015 – TBWA Worldwide announced today that Kyla Jacobs has been named Global Business Development Director. In this newly created role, Kyla will work closely with key leaders and offices across the TBWA global network to drive growth for the agency, including new business, organic growth and promoting the network’s latest platforms and services such as Disruption Live. She will retain her current role as Director of Business Development and member of the executive leadership team for TBWA\Chiat\Day New York.
“Kyla’s experience working with some of the most sought-after brands in the world’s key markets will be a huge asset in accelerating our own growth,” said TBWA Worldwide CEO Troy Ruhanen. “She has an impressive track record of key business wins, and she shares our enthusiasm for the enormous opportunity that TBWA’s refocused Global Client Market structure represents.”
Kyla joins the global executive team at an important time in TBWA’s history in which it has publicly pledged to achieve a more balanced representation of women in leadership roles across the network. Earlier this week, TBWA appointed Jill Nykoliation as CEO of Juniper Park\TBWA in Toronto, who will also have a seat on the global executive team.
Kyla joined TBWA’s New York office in January of 2014, and has since spearheaded the agency’s unprecedented run of new business wins, including H&M, NBCUniversal, Travelers Insurance, Amway, Thomson Reuters, Hearts On Fire, and Pernod Ricard’s Kenwood Vineyards. Her experience encompasses a diverse range of markets and brands, including Coca-Cola, Kraft, Virgin, Microsoft and L'Oreal.
Formerly Director of Business Development in Europe for Crispin Porter + Bogusky in London, Kyla led winning European pitches for Coke Zero, Diesel, Ubisoft, Captain Morgan, and the global Turkish Airlines account.
She first began her career at TBWA at the network’s Sydney-based WHYBIN\TBWA, and gained additional global experience working at both Ogilvy and Saatchi & Saatchi.
Kyla is an established industry speaker, having been featured at Advertising Week and Harvard Women in Business events. She also has the distinction of being recognized by the IPA & Campaign’s “Women of Tomorrow.”