Los Angeles, September 8, 2014 – TBWA\Chiat\Day Los Angeles today announced they have been appointed as Airbnb’s new global advertising agency following a competitive pitch.
Airbnb’s brief to agencies in the pitch was to work with them to create the world’s first community-led hospitality company and help show people all over the world what it means to belong anywhere. TBWA was selected because of their rigorous and inventive strategy, provocative creative and understanding of the brand’s purpose and its potential.
"We’re delighted to be working with TBWA\Chiat\Day, one of the truly great global agencies, at one of the most exciting points in our history,” said Jonathan Mildenhall, Airbnb’s CMO. “The team rose to our challenge to find incredibly creative and authentic ways to connect with our community around the world, and we can’t wait to see what the future holds."
Stephen Butler, Chief Creative Officer, TBWA\Chiat\Day LA, commented: “We have a unique opportunity to watch history being made. Airbnb is at the forefront of a social revolution. As a brand, Airbnb is not only changing the way we travel but also the way we relate to one another. Airbnb is breaking down our preconceptions daily of what it means to belong in the world today.
“Airbnb will not only have an impact on us as an agency, but on our existing clients too. It will excite us to better ways of thinking and better ideas for the great brands we work for. Its impact will be immeasurable,” Butler added.
In this new partnership, the agency will be involved deeply in the company’s business and is expected to deliver creative ideas against every brand touchpoint, in support of Airbnb’s ambitious growth targets and development of the brand globally. The first work is expected to break toward the end of 2014, with a focus on the U.S., Asia, Latin America and Western Europe.