MUMBAI, INDIA – Wednesday July 17, 2013 – TBWA\India today announced that Shirin Johari joins the agency as Creative Director. Johari will be based in Mumbai, reporting to Parixit Bhattacharya, Chief Creative Officer, TBWA\India.
Commenting on Johari’s appointment, Bhattacharya said, “Shirin’s creative pedigree and track record speak for themselves. She is unquestionably one of the best talents in the industry today. She is passionate about using her skills for good. At TBWA, we are building a team of people who are inventive, ambitious and kind. Shirin is one such individual and I can’t wait to see what she has in store for our clients.”
Johari began her career in 2005 with JWT, and has also worked at Ogilvy, Creativeland Asia and DDB Mudra. Over the past eight years, she has worked with several leading clients such as HSBC, Vodafone, Emirates, Parle Agro, Frooti, Baileys, TopGear and Volkswagen.
Johari has won over 30 national and international awards for various campaigns, the two most recent being Gold and Bronze in the Design category at the 2013 Cannes Lions International Festival of Creativity for ‘The Hinglish Project’.
“One of the things that drew me to TBWA was what Parixit said about creativity with a conscience,” Johari commented. “Creative work should either solve a problem, make something easier to do, change a perception, enlighten, or simply entertain. I’m really looking forward to creating work at TBWA that can serve as a catalyst for positive change in society.”
Shiv Sethuraman, Chief Executive Officer of TBWA\India Group, said, “Shirin represents the kind of multi-talented, progressive and ambitious person we are seeking to attract at TBWA. I believe our client brand portfolio and width of offer will provide an excellent canvas for Shirin to deploy her talents.”
Johari is highly regarded for her expertise in innovation, not just in the fields of conventional media but also graphic design, craft, installations and typography. The mixed-media experience is one of the things she loves the most about advertising.