TBWA have been appointed to play a lead role in an on-going brand project, with full AOR appointment on creative and strategic duties to follow.
London 07/04/15: Royal Caribbean International, the award-winning global cruise brand, today announces the appointment of creative agency TBWA\London to support its brand growth ambitions in the UK.
The appointment follows a competitive pitch involving undisclosed agencies and was managed by Creativebrief.
Specific duties for TBWA\London will include overall strategy, creative execution and activation across brand, digital and direct marketing in the UK.
Jo Briody, Director of Marketing & PR at Royal Caribbean International commented:
"TBWA\London very quickly got to the core of our business. They showed a deep understanding of our challenges and opportunities, successfully marrying clever strategic thinking with great chemistry with our team at every stage.”
Richard Stainer, CEO of TBWA\London added: “Royal Caribbean International is an extraordinary, innovative brand. We're delighted to be their choice of partner as they look to disrupt the cruising market more than ever.”
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Last year, Royal Caribbean International increased its investment in the UK market place, and it will continue to invest to fulfil market growth ambitions.