Featuring great people, portrayed by great photographers, Revelados is a new project from TBWA\Buenos Aires for ASDRA with a powerful message: There are not Down’s people. There are not Down syndrome people. There are people with Down syndrome.
They are football fans, music fans, Argentinians. They are students, rugby players, workers, friends, girlfriends and boyfriends… And they have Down syndrome, an intellectual disability. They are not eternal children, they're people — people with Down syndrome. And they're all different.
TBWA\Buenos Aires and ASDRA worked with some of the most well-known Argentinian photographers to show people with Down syndrome as they are as unique individuals. To remove the veil with which society often covers them. To reveal them.