SYDNEY, AUSTRALIA – Thursday February 27, 2014 – Chairman and Regional Executive Creative Director of the Whybin\TBWA Group, Australia and New Zealand, Scott Whybin, has today announced Paul Bradbury as the Regional Chief Executive Officer of the Whybin\TBWA Group Australia and New Zealand, overseeing Whybin\TBWA, Digital Arts Network (DAN), The Integer Group®, Eleven PR and Fleishman Hillard.
Joining Whybin\TBWA Sydney in 2007, Paul has been the CEO of the Sydney group since 2011. In that time the agency has effectively doubled in size with significant new business wins including David Jones, Insurance Australia Group (IAG), Tourism New Zealand, Lion Nathan and Tabcorp. In 2013, Whybin\TBWA Group Sydney was crowned the AWARD Agency of the Year, the Effie Effectiveness Agency of the Year, Campaign Asia-Pacific's Australian Agency of the Year, and in conjunction with Melbourne office, Whybin\TBWA Group was awarded B&T's Australian Agency of the Year for the second year running.
Bradbury's promotion is effective immediately and he will report to Scott Whybin.
Andrew Scott will continue as CEO of Whybin\TBWA Group Melbourne and Todd McLeay will continue as CEO of Whybin\TBWA Group New Zealand.
"I am extremely proud of what Paul and the team in Sydney have achieved. Our Melbourne and Auckland offices are also enjoying tremendous growth and producing great work, so Paul’s opportunity is to build on the momentum of our offices to deliver the capabilities and ideas our clients need going forward," said Whybin.
He added, "Given Paul's strong international experience, he is perfect to build the Australian group's relationship with the rest of TBWA's global network, which will be an increasingly important link that we can provide for our clients, from our Australian hubs."
Commenting on his promotion, Bradbury said, "This is a tremendous honour for me. We have very strong leadership teams and positive momentum in Sydney, Melbourne and Auckland. However, the future is changing everyday and our success will continue to be defined by combinations of great people driven by great strategy and great ideas. I am looking forward to continuing my partnership with Scott, Andrew and Todd to achieve this."