Nissan Vehicles Continue to Lead Innovation in Auto Market
Paris, July, 2013 – Partner agencies and Nissan Europe today announced the launch of a pan-European campaign, “Feel the Surge” introducing the new Nissan LEAF 100% electric vehicle.
Nissan believes that future technology should be accessible for everyone today. As a leader in zero emissions technology, the Nissan LEAF delivers a truly innovative product that offers consumers a unique driving experience.
According to Gareth Dunsmore, GM Marketing Communications Europe “We want to inspire a generation to drive zero emission cars. People are always connected and constantly upgrading the technology they use everyday – now they can upgrade the car they drive and be part of the automotive revolution. Over 65,000 Nissan LEAF have been sold worldwide, our new campaign celebrates our community of drivers, and conveys the unexpected feeling of excitement you only get from driving the world’s best selling electric car.”
“Feel the Surge” a360° integrated campaign kicked off in May with Brochure and Retail, and will peak in July with the launch of the digital engagement platform, a series of pan-European events, TVC, Print and Outdoor. The campaign focuses on the unexpected feeling of driving 100% Electric New Nissan LEAF and invites audiences to join thousands of LEAF owners already experiencing the tech revolution through this exhilarating and unique car.
TVC, Retail, Print and Outdoor, developed by TBWA\G1, convey the unexpected sensation you get from driving the100% Electric Nissan LEAF. The TV commercial dramatises this feeling of excitement, demonstrated by a ripple surge effect that emanates from the Nissan LEAF and provokes positive reaction across the city environment.
Creative Director Rudi Anggono and his team took inspiration from outside the automotive sector.
"Remember when you switched on your laptop for the first time? Remember that iconic sound and how it made you feel? It's the same when you push the start button on the Nissan LEAF and hit the accelerator. It's a sensation that is impossible to describe until you try it”.
President of TBWA\G1 Ewan Veitch said "The new Nissan LEAF is a truly innovative product that is incredibly exciting to experience. We want it to become synonymous with what the Nissan brand stands, which is why this campaign is so important."