With the experience of servicing many international brands like BEKO, IKEA, BMW and Nissan, TBWA\ISTANBUL added the world’s 4th most valuable brand* to its portfolio. Leaving behind the other 2 agencies, TBWA\ISTANBUL won the pitch for McDonald’s Turkey that took place in the past few weeks.
An international team was created for the McDonald’s Turkey pitch. From the first day forward, TBWA\ISTANBUL and TBWA\FRANCE collaborated regarding the strategic process. Since McDonald’s believes in the local language of the brand, the creative process was managed by TBWA\ISTANBUL. As a result of this successful pitch process, TBWA\ISTANBUL managed to become the first TBWA office to service McDonald’s in the MENA region.
McDonald’s will continue all its marketing communication activities in Turkey with TBWA\ISTANBUL from now on.