Magna Carta has retained the Standard Bank public relations account, giving it the opportunity to work with the marketing and communications teams of Africa’s biggest lender in formulating their media relations and PR strategy until the end of 2016.
The decision cements Magna Carta’s position as one of Africa’s leading reputation management consultancies and follows an intensive pitch process that began six months ago. Magna Carta, which was named African PR Consultancy of the Year in 2012 by the international Holmes Report, has managed Standard Bank’s public relations account for the past 12 years.
“We are very excited to continue our 12-year relationship with Standard Bank and are fully aware that our biggest challenge will be to continue being innovative and creative on an account that we have managed for such a long time,” said Vincent Magwenya, Chief Executive Officer of Magna Carta. “We look forward to delivering a world class public relations service to Standard Bank.”
Standard Bank’s required scope of services will see Magna Carta supporting the bank across three key pillars: Standard Bank Group, including its operations in the rest of Africa; Personal and Business Banking; and Corporate and Investment Banking.
Magna Carta is part of the TBWA\South Africa Group of marketing and communications agencies, which is in turn owned by New York-based advertising, marketing and corporate communications giant, Omnicom Group. The Johannesburg-based agency boasts a 17-country African partner network and is the exclusive Africa affiliate of Ketchum Inc., one of the world’s largest public relations groups.