Manning Gottlieb OMD and TBWA \ London proudly launch a new Nissan Juke campaign starring British Olympic medallist, Jenny Jones.
Part of the new Juke launch, the ‘Personalise Your Thrill’ campaign promotes the possibility to personalise the new Nissan Juke with multiple trim and body kit options, both inside and out. This is brought to life by TBWA\London in a visually compelling film with Jenny Jones snowboarding down a personalised mountain.
As Jenny carves down the mountain she creates her own colourful paths on the slopes, symbolising the thrilling and fun elements you can bring to the new Nissan Juke. As she descends she takes the adventure of extreme sports from the wilderness down into the urban landscape, personalising her thrill for the city streets, where the Juke belongs.
Chris Spenceley, Head of Client Services at TBWA\London said “It's been fantastic working with Jenny Jones to create such a bold, visually stunning campaign that perfectly portrays the Nissan Juke’s unique energy and style.”
The stunning video creative is supported by a significant multi media campaign, planned and bought by Manning Gottlieb OMD, in premium sites befitting of the visually led campaign, including iconic OOH placements like Waterloo Motion and Euston Motion, online video seeding, and a series of print specials including a cover-wrap of Sunday Times InGear.
Richard Haywood, Account Manager at Manning Gottlieb OMD comments: “We are excited to harness this thrilling content with show-stopping media placements that stand out from the crowd as much as the new Nissan Juke does.”
Guillaume Masurel, Marketing Director, Nissan Motor GB, said: “The new Nissan Juke is a thrilling car that’s designed to excite our customers. It is both adventurous and an urban crossover. We were also delighted to have Jenny Jones as our ambassador who perfectly embodies the adventurous ethos and extreme sports DNA of Juke.”
Jenny Jones, British Olympic medallist, adds: “I’m really excited to be working with Nissan as the ambassador for the Juke ‘Personalise Your Thrill’ campaign. Taking slopestyle riding to urban environments was a new challenge, and riding on environmentally friendly coloured snow was a great way to not only give the film a pop of colour but it shows that you can make the Juke your own by personalising its features with different colours”.
The partnership between Jenny & Nissan was brokered & managed by Fuse Sport & Entertainment, as an extension to Nissan’s Official Automotive Partnership with Team GB and ParalympicsGB.
Nissan will apply its performance credentials and expertise in innovative technology to help enhance the squad’s training regimes and overall performance. Nissan is also a ‘Tier One’ sponsor and the automotive partner of the Rio 2016 Games, supplying over 4,500 vehicles to support the Olympic and Paralympic events.