In a new campaign from TBWA\Chiat\Day LA, Best Friends Animal Society is breaking the mold of celebrity-endorsed-PSAs by tapping Instagram pet celebrities and their massive followings.
Perma-kitten @iamLilBUB, goofy-faced chiweenie @tunameltsmyheart, wide-eyed @nala_cat and the treat-loving super hero @ginny_jrt will launch the campaign with a film posted to each of their own Instagram feeds, reaching millions of their already pet-friendly followers. After all, no one cares more about adoption than these adorable adoptees.
A traditional PSA featuring all four pets will air simultaneously, underscoring the notion that you can’t buy a best friend, but you can adopt one.
With the help of these furry social media juggernauts, Best Friends hopes to raise awareness and popularity for pet adoption. Go to bestfriends.org to adopt or donate, and follow the campaign on Instagram @bestfriendsanimalsociety