TBWA\Manchester is set to re-launch shower and bathing brand Imperial Leather in its latest campaign. A celebration of Imperial Leather’s all new ranges; the campaign will also communicate a new brand idea: ‘Wash Posh’.
Drawing on Imperial Leather’s rich history as Master Perfumers and its down-to-earth humour, the campaign aims to communicate how a little bit of luxury can be brought to the everyday. Their sumptuous scents and lavish lathers can transform any washing or bathing experience into one that feels a little bit ‘posh’.
Imperial Leather has recently re-launched all their ranges across shower, bath and hand wash, introducing new tiers from family comfort to luxurious treats.
“TBWA\Manchester have produced a truly beautiful campaign that really captures Imperial Leather’s values of quality and attainable luxury, in a fun and humorous way.“ Jo Sykes, Marketing Director, PZ Cussons
The campaign is due to launch on Monday 22nd September and includes magazines, outdoor sites and interactive digital banners. You’ll also be able to discover your very own fragrance match in the ‘Wash Posh Poll’ on the Imperial Leather website.