SYDNEY, AUSTRALIA – Thursday January 30, 2014:
‘Autumn wants to see you dress up. The clocks are turning back. The nights are starting sooner. All the leaves are starting to blush. The temperature is falling and there’s a chill in the air. It’s time to start wearing more. Embrace our new season collections. Lead an extraordinary life.’
Whybin\TBWA Sydney and Maud’s first major campaign for the style retailer, has involved collaboration from world class creative talent:
UK Set Designer - Rhea Thierstein
Photographers - Max Doyle and Derek Henderson
Director - Clemens Habicht
Music - The Presets
The campaign will be presented across in-store, catalogues, outdoor, digital and television. It features David Jones ambassadors Jessica Gomes, Montana Cox, Jason Dundas, as well as GQ Man of Style, Jarrod Scott.