CAHG Joins Forces with TBWA\Worldhealth,
Becomes Global Network’s Lead Agency in U.S.
NEW YORK/CHICAGO, March 28, 2012 — CAHG, a leading professional healthcare communications agency is forming a strategic alliance with TBWA\WorldHealth as the network’s lead healthcare professional agency in the U.S. Both are part of Omnicom Group.
The move strengthens CAHG’s ability to deliver powerful global brand management and integrated services for the world’s leading healthcare companies. For TBWA\WorldHealth, the healthcare communications network of TBWA, CAHG gives the network a significantly stronger presence in the U.S., the world’s largest market for healthcare products and services. This alignment delivers a global communications powerhouse for healthcare clients in every major and pharmerging market.
“We are enhancing our resources significantly, particularly outside the U.S., to respond to clients’ expanding needs,” said Scott Cotherman, President and CEO, CAHG, and Chairman, TBWA\WorldHealth. “As part of a global marketing and communications network dedicated to helping create a healthier world, CAHG will benefit from two valuable proprietary TBWA practices: ‘Disruption,’ which leads to finding new brand ideas for creating growth, and ‘Media Arts,’ which is important for the delivery of behavior-changing messages in an increasingly multichannel communications world.”
In turn, TBWA\WorldHealth now has access to CAHG’s finely honed expertise in training and growing branding and communications experts—leaders in the industry that create brands that themselves lead their industry.
“CAHG and TBWA are two strong agencies that share the same vision, mission, and culture,” said Tom Carroll, President and CEO, TBWA Worldwide. “The beauty of TBWA\WorldHealth is that it attracts talented, dedicated professionals, and all of them are fully engaged behind a common vision of helping create a healthier world. Making the complex simple and the simple engaging is what they do, what healthcare communication has to be about.”
TBWA\WorldHealth has a global reach covering all major geographic regions: North America, Latin America, Europe, Africa/Middle East, and Asia Pacific, with six major regional hub offices in New York, Chicago, London, Paris, Hamburg, and Singapore. TBWA\WorldHealth has 47 offices in 36 countries serving the world’s leading healthcare companies.