AUDITOIRE Scores a First for Top Italian Fashion Brand
Gucci Debuts Archive Exhibition at Singapore’s ArtScience Museum
SINGAPORE – Monday April 15, 2013 – AUDITOIRE Singapore launched Gucci’s Spring/Summer 2013 event at the ArtScience Museum at Marina Bay Sands with a world-class fashion show and after-party on March 22 and an archive exhibition up until March 24.
AUDITOIRE’s imaginative and whimsical approach to the Gucci Flora theme included fresh live flora and fauna for the décor and design. The entire space had the look and feel of a spring garden, with a cosmopolitan and modern touch.
The launch of the archive exhibition kicked off with a fashion show of Gucci’s 2013 Spring/Summer Collection, and was followed by a glitzy after-party set amidst Singapore’s iconic skyline.
Gucci’s archive exhibition ran for two days, showcasing archive apparel, glassware, silks and leather goods from the Flora Collection in the Gucci Museo in Florence, Italy.
Working with a venue as big and prestigious as the ArtScience Museum gave AUDITOIRE a great opportunity to demonstrate their skills and expertise in the fields of creative designs, production, logistics and on-site implementation. AUDITOIRE worked closely with the Gucci Singapore and Regional teams to carefully curate the whole event so that that all creative designs and artwork respected the standards and guidelines set by Gucci Headquarters in Milan.
“The Gucci Spring/Summer 2013 show is a perfect embodiment of the world-class standard of production that AUDITOIRE is bringing to Singapore through its international expertise, and we are particularly proud of producing this event,” said Bastien le Levreur, General Manager, AUDITOIRE Singapore.