AUCKLAND, NEW ZEALAND – Tuesday July 1, 2014 – ANZ’s latest campaign demonstrates that when it comes to choosing a bank, having the right mix of banking products and services really can save you time, which in turn saves money… and a fair few headaches.
Developed by Whybin\TBWA New Zealand, the campaign’s central theme comes to life via two streams of creative; one which demonstrates the financial cost of everyday events gone wrong and the other which shows how the same situation would turn out far better, for an ANZ customer.
The “Time really is money” campaign launched last night with a 45-second TV spot and will roll out in the coming weeks across multiple media including adshels, print, radio and digital.
Whybin\TBWA Creative Directors Tim Huse and Julian Andrews say the campaign has been based on the insight that while not everyone is ‘a money expert’, financial products and services that make life easier and less painful are big pull factors for customers.
“The brief here was quite clear – demonstrate to existing and potential ANZ customers that banking with ANZ is the best possible choice. To achieve this we needed to communicate the value and benefits in a way that people could quickly and easily relate to,” says Huse.
Andrews adds, “Almost everyone has been in a situation similar to the ones we see in these spots. Whether it was a time where they could have saved themselves unnecessary stress, or they’ve used the right tools to enable them to run on time.”
ANZ Head of Brand, Retail and Business Marketing Matt Pickering says that the campaign speaks to consumers in a way that genuinely ‘makes sense’.
“The feedback we get from customers looking to switch banks is consistently centred around the desire for smart and flexible banking services that allow them to get on with their lives – hassle free.”
“We’ve been working hard at simplifying our product range and enhancing the range of ways our customers can access their money – particularly through internet and mobile banking. We’re really pleased with how this campaign brings to life the benefits of banking with ANZ in an entertaining way.”
Whybin\TBWA CEO Todd Mcleay says that the creative work for ANZ that is coming out of the agency is of the highest standard.
“Tim and Jules have been the steady hand driving the ANZ creative team since they joined our agency. These two are operators of the highest caliber and in recognition of their work we are really happy to announce that they have both been promoted to the role of Creative Directors,” says Mcleay.