I Am Brazuca is a 360º interactive film that introduces to the world the latest adidas FIFA World CupTMmatch ball, Brazuca. adidas has supplied a new football for the past 11 World Cups, and the Brazuca’s name was chosen by the people of Brazil to be the latest in this long line of iconic footballs. The film takes the viewer on a journey from the streets of Brazil to World Cup stadiums to national team practices. In each of the different scenarios, viewers will literally be able to be the Brazuca’s point of view and observe the film from any direction. Additional films embedded in the experience tell the Brazuca’s story even more. The film features The Kinks’ classic “All Day and All of the Night,” to further highlight the importance of this football, and the length people will go to get it and keep it, both on the pitch and off. I am Brazuca. Love me or lose me. All in or Nothing. It’s time to get ready for the 2014 FIFA World Cup TM.