<p>Backslash, the cultural engine for 21st century business</p>
<p>TBWA\Worldwide, The Disruption Company®, is leaning into its mission to become the cultural engine for 21st century business by launching a new cultural editorial capability called Backslash. Backslash is a daily hit of cultural news and insights from around the globe available to all 12k TBWA employees via both internal videos and a public-facing Instagram channel, acting as an essential ingredient for innovation, learning and the application of cultural inputs into the agency’s creative outputs for brands.</p>